Module 1 — The Publisher and the Publisher

• How a publishing house works

• Structure of a publishing house

• The role of the editor

• Types of Editors

Module 2 — Manuscript Reception and Evaluation

• How manuscripts reach publishers

• Reading Reports

• Editorial selection criteria

• Identification of projects with potential

Module 3 — Acquisition of Rights

• Publishing contracts

• Copyright

• Editorial negotiation

• Agreements with literary agents

Module 4 — Editorial Development

• Editor's work with the author

• Structural improvement of the manuscript

• Narrative editing

• adaptation to the editorial catalogue

Module 5 — Proofreading

• Style correction

• Spelling correction

• Narrative coherence

• Final revision of the manuscript

Module 6 — Editorial Production

• Book layout

• Editorial Design

• Preparing for printing

• Publication formats

Module 7 — Book Marketing

• Launch strategy

• Book Positioning

• Promotional campaigns

• Editorial Marketing

Module 8 — Communication and Advocacy

• Media Relations

• Literary events

• Interviews and presentations

• Book Visibility

Module 9 — Editorial Distribution

• Book distribution

• Commercial Network

• Sale to bookstores

• Digital platforms

Module 10 — Bookstores and Points of Sale

• The role of bookstores

• Positioning the book in the market

• Relationship between publishers and bookstores

• Arrival of the book to the reader

Learning Objectives

At the end of the program you will be able to:

• Understanding how the publishing industry works

• Know the complete process of publishing a book

• Identify the phases of development of a work

• Understand how book professionals coordinate

• Understand editorial marketing and promotion strategies

• Know how book distribution and sales work

Career opportunities

This program will allow you to start or develop your career in areas such as:

• Editorial edition

• Professional Manuscript Reading

• Proofreading

• Editorial Marketing

• Editorial Communication

• Editorial Project Management

It's also great for writers who want to understand how book publishing works.